Supporting their sales force with resources is also a cornerstone of their rollout. Synergy One CEO Steve Majerus explains, “We’ve branded this the Renters Advantage because it speaks directly to the market segment that will benefit from this innovative feature.” They are focused on the best user experience to drive customers to a landing page that discusses how to boost the mortgage evaluation using rent payment history. The campaign is grounded in direct customer emails, website promotions, social media, and online advertising. The lender is also marketing the feature to real estate agents, who have a strong influence as trusted advisors to homebuyers, to amplify the message. To bring this new benefit to market, Synergy One is creating a multichannel awareness campaign that will reach multiple target audiences, including prospective homebuyers. By creating this branding consistency, they are capitalizing on the benefit of positive rent payments as one more “advantage” of doing business with Synergy One. Synergy One is integrating the power of consistent rent payments within their existing Advantage enterprise marketing messages to homebuyers. Additionally, they needed a solution that would help their loan officers connect first-time homebuyers to the opportunity and highlight the benefit of digitally verifying their information. First, they needed to ensure prospective homebuyers were aware that they offer renters the option of using their consistent rent payments to help them qualify for a mortgage. To realize the full benefit of incorporating the new enhancement into their workflow, the leadership team identified two key considerations that would enable its success. Synergy One was excited to start using Fannie Mae’s positive rent payment history feature because it supports their strategic initiative to responsibly expand homeownership opportunities to more borrowers. Their mission is to modernize the home lending experience, which includes focusing on investments in technology to provide digital lending experiences for homebuyers. Please don’t hesitate to contact Eric today regarding all of your mortgage lending needs as well as opportunities to grow your business.Based in southern California, Synergy One Lending is a national lender with branches in regional markets across the U.S. His expertise in the training program has helped numerous clients and business partners reach their goals both personally and professionally. This very successful business platform has enabled Eric to both educate and network with a vast group of professionals in the real-estate field. He is both a student and coach in The Core Real Estate and Mortgage Training program. – Multi-time President’s Club and Chairman’s Club recipientĮric also brings his extensive coaching knowledge and experience to Synergy One. – Earned an astounding ‘#1 volume ranking’ for Colorado by Mortgage Executive magazine – Achieved an incredible ranking of ‘5-Star Professional’ by 5280 from 2010-present – Ranked ‘Top 200 Loan Officers’ according to Mortgage Executive and Scotsman Guide magazines He has become one of the most reputable names in the industry through his vast expertise, personal relationships with clients, and his ever-increasing business awareness.Įric and his team bring a very successful track record with such accomplishments as Eric has been a leader in the residential mortgage lending industry since 2001. The Kulbe Team is a full-service mortgage lender that provides financing for homeowners and home buyers in Colorado, including Conventional loans, FHA loans, VA loans, Jumbo loans, and USDA loans.Įric Kulbe is the leader of the Kulbe Team and the VP Market Production Leader for Synergy One Lending located in Greenwood Village, Colorado.
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